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Amul plans innovative programmes to make dairy industry ‘contemporarily cool’ for youth: Sodhi

Monday, December 04, 2017
By Uzmi Athar

Brasilia: Amul is launching innovative programmes like the "cow to consumer" to make the dairy sector "contemporarily cool" and commercially viable for today's youth who are moving to cities and reluctant to join the milk industry, the dairy giant's Managing Director Rupinder Singh Sodhi has said.

In 1970, per capita of milk consumption in India was 111 gm and today it is 350 gm, it is growing at the rate of 2 per cent per annum. The demand for milk by 2050 would touch 540 million litres and to meet India's demand in the coming years there is a need to make the dairy industry commercially viable for India's youth, said Sodhi.

"By 2050, 50 per cent of India would be urbanised, which means that we would have more mouths to feed and less hands to produce. In case of shortage of milk, we would become dependent on milk from edible oil and pulses," Sodhi told PTI.

What is required is how to make dairy "contemporarily cool" and "commercially viable" business for today’s youth who are drifting to cities and reluctant to join the dairy industry, he said on the sidelines of the International conference on South-South and Triangular Cooperation here.

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