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Breaking away from tradition

Thursday, May 10, 2018

Indian brides are bored with traditional reds, pink, peaches and golds, says designer Ohaila Khan

Designer Ohaila Khan launched her Bridal collection last month, with easy, fuss-free feminine outfits for a destination wedding. The designer responds to a few queries:
 
What are the current trends in bridal wear, particularly in the summer season?

This season cape jackets over lehengas will be seen widely,  corset-style bustier/bralet blouses will be replacing a lot of the traditional cholis and ruffles and frills will be the new trend, making a strong presence across the bridal fashion scene.
 
Do they differ in winter or for destination weddings held overseas?
Most destination weddings are held in summer months or else in tropical countries, which ensures these trends work very well for them; they add an unconventional twist to tradition, which goes perfectly with the concept of such weddings. Destination weddings add a touch of global influence to an otherwise traditional ritual.
 
How do you blend traditional designs and techniques with the kind of clothes that would appeal to modern brides?

The destination bridal collection boasts of new and innovative embroidery techniques that haven’t been seen on Indian festive clothing before. Traditional elements like gota and zardozi marry in with chains, three-dimensional floral surface ornamentation, tiered ruffles frills and chevron patterns, creating a perfect balance ideal for wedding holidays .

We wanted to create a collection of fun, flirty and flowy silhouettes and embroidery, which is a far cry from the more traditional versions of Indian Bridal that we have culturally been exposed to.Something young and modern garnished with robust Indian flavours catered to the modern Indian bride and her entourage who are not traditionalists but haven’t lost touch with their roots. We aim to fill this gap in the market by marrying in both these worlds.
 
You mention that you are using colours like sage and lilac. Do you see Indian brides being willing to move away from the traditional reds and golds? What are the Parisian, Russian and Latin influences you mention and how are they blended with Indian styles?
A large percentage of Indian brides are bored with traditional reds, pink, peaches and golds as they have been done to death. They love the idea of experimenting with colour and breaking away from classics,  especially at functions like mehendis, sangeets and engagements.

There is a strong and diverse global and cultural influence seen in this collection married in with traditional elements The gold gilded and embossed Russian Fabergé eggs patterns and designs have inspired a large chunk of the artworks (khakas) seen in the embroidery of this collection, Parisian corsets, chain and three-dimensional floral surface ornamentation commonly seen on Parisian couture have been blended with zardozi gota and Latin inspired frills and ruffles. The bishop sleeves seen on traditional  Russian dresses have found a home on anarkalli gowns  We chose to take inspiration from different cultures and combine them for a more global unique and diverse appeal.
 
Please give us a sense of your pricing and where the collection is available.

Our collection is available at Aza, Pernia’s pop-up shop, Carma, Aashni and Co, among others. We also make bespoke orders by appointment at our studio in Bandra.
We make a conscious effort to start at lower price points with kurta sets starting from `17,000 onwards and lehenga sets starting from `45,000 onwards.

For more elaborate and couture garments we work on an appointment only basis with clients designing garments catered to their requirements tastes and budgets.

“We wanted to create a collection of fun, flirty and flowy silhouettes and embroidery, which is a far cry from the more traditional versions of Indian Bridal that we have culturally been exposed to”
 - Ohaila Khan

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