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A New Store in Juhu

Thursday, April 12, 2018

A pop-up store and e-commerce platform evolves to include a physical space

FancyPants, a high-street fashion brand for clothes and accessories, has launched its first store in Juhu. The brainchild of sisters Jankee and Stuti Desai, the brand was born in 2013 as a summer pop-up. FancyPants soon evolved into an e-commerce platform (www.fancypantsthestore.com), which caters to the needs of stylish young women.

The Desai sisters are now ready to launch their first-ever store in Juhu. The new space offers an extensive range of clothing as well as accessories such as handbags, on-trend jewellery, sunglasses and much more. With a keen eye for design and personal tastes that span everything from classic to quirky, Jankee and Stuti will curate weekly wardrobe edits at their new store, to ensure a regular and exciting new supply of on-trend fashion, and options that will appeal to every style sensibility.  

The FancyPants store, designed by Quirk Studio, is a 300-square-foot space with white brick walls, grey concrete-finish tiles and cane accents that all provide a neutral, muted palette. In immediate contrast, a hot-pink neon sign boldly proclaiming the brand’s motto (Be Fierce, Be Fancy) greets customers as soon as they enter. The boutique draws inspiration from cherry blossom trees (known to represent the beauty of life), and the interiors boast touches of pale pink and white, in homage to the beautiful blossoms. The designers have installed a cherry blossom tree and a ceiling installation, as a nod to this popular Japanese botanical. Sage-hued doors offer a visual break from the overarching colour scheme, while helping the store retain its pastel-tinged, whimsical feel. Front-facing windows admit an abundance of natural light, providing airiness and a feeling of space to the store. Adding another element of polish and shine are rose gold clothing racks and merchandise tables.

The current collection includes a wide range of apparel with sections of the store currently dedicated to the denim trend; bustiers; twin-sets; a floral spring collection; and jumpsuits. The most popular accessories of the season – belt bags, sleek tinted sunglasses and evil eye bracelets – are also available, as the perfect finishing touches to any outfit.

The store, located at JVPD Scheme opposite Bhaidas Hall, is open from 11 a.m. to 7 p.m. Monday to Friday, and 12 noon to 7 p.m. on Saturdays. Sundays are by appointment only.

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