“Invariably, it’s the kids who control the remote control, so why not gift them our new channel (Sony 'YAY’) with original innovative content, which they can call their own,” justified Sony channel CEO N P Singh who along with business head Leena Lele Dutta, has singled out the agile, macho Bollywood star Tiger Shroff as the on-screen ‘YAY’ brand ambassador. The ‘Sony YAY’ Channel goes live from Tuesday (April 18) in the 9 am to 11 am morning slot and on Saturday and Sunday in the 12 pm slot. The Afternoon D&C cornered the gentle-mannered Tiger, who is optimistic that like his debut movie ‘Heropanti’, even his telly debut ‘YAY-panti’, will be a roaring success.
What can children expect from ‘Sony-YAY’ channel?
It’s the must-watch homely destination for unlimited delight for kids especially between two to 14 years of age. Initially, there will be a merry mix of four desi animated shows. There is this musical ‘Guru Aur Bhole’ (reminds one of retro-movie ‘Padosan'), ‘Sab Jholmaal Hai’ a world full of pets and masti, a classic tale of friendship ‘Prince Jai Aur Dumdaar Viru’ and a ghost comedy ‘Paap-O-Meter’. Each show explores a different genre of comedy.
Why did you decide to be the brand ambassador—would it boost your acting career?
First of all, I love children and this ‘YAY’ channel gives me an opportunity to interact with my young fans and to watch animated cartoons, which I love. Not many are aware that I am actually a child at heart and I am really excited with this new kid-zone dimension. Even otherwise, my movies have had a huge kids’ fan-following. This, in turn, would help in my loyal young fans getting hooked onto this new channel.
During your childhood, were you hooked on to watching cartoons?
Not really, I would watch cartoons rarely. Basically, I am an outdoor-games boy, and football and athletic track events were my favourites. My favourite video game was ‘mortal combat’ which still inspires me for my fight action scenes in movies. ‘Spiderman’ character was and is still my favourite, as the character is powerful in his costume, but otherwise, so vulnerable as an ‘underdog’.
What would be your responsibility as the brand ambassador?
Keeping the kids entertained through these intriguing cartoons. Conveying the right messages, just being myself - always open and accessible. Teaching the kids the right values like respecting and obeying elders, practising safety, remain active, minimise mobile-phone use, perform risky exercises only under expert supervision.
Would kids actually get to meet up with you, besides watching you on-screen?
Definitely. Interactive family-audience-centric contests have been lined up, where they can qualify for attractive prizes and the winner-kids may also get to meet me personally.
You have preferred a peaceful stance, although film-maker Ram Gopal Varma continues to troll you on twitter?
Everyone has freedom of speech. If I speak out my ‘mann-ki-baat’, it wouldn’t be appropriate. But then I am glad, that I have at least made some sort of an impactful mark of my own identity, that a senior filmmaker is talking about me. Now that RGV-Sir has tendered his apologies thru the media, I guess we need to move on. In any case, my career is going great guns with amazing movies like ‘Munna Michael’, ‘Student Of The Year-2’ and ‘Baaghi-2’ in my kitty.