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Not just square feet of space - the new millennial home buyer wants it all

Saturday, August 25, 2018

By Niranjan Hiranandani, President, NAREDCO

Buying a home is not just about square feet of space: the millennial home buyer wants the entire package: a “Lifestyle-Plus Luxury Home” in a “Posh Pin Code”. With amenities and facilities that add value to living in a luxury residential destination, the aspiring and luxury home seeker wants a home that offers not just lifestyle-plus living.

This segment of home buyers is looking for a new age home for the discerning home buyer. It has to be in a stylish project offering contemporary luxury homes, situated in popular suburban setting of what would arguably, be the city’s most elegant address.

In Mumbai, the trend-setting mixed-used integrated township, Hiranandani Gardens at Powai is an apt example of how the Smart City concept can be conceived and delivered to a select segment of home seekers who are also tech-savvy. Having been part of the planning and conceptualization team right at the beginning to present-day, when a new tower opens up for bookings – and the first set of apartments get sold out within a short time. The same set of high-end amenities for discerning home seekers offered in a new set of towers in Hiranandani Estate, Thane also had a similar response.

What this makes amply clear is that there is a segment of home seekers who want a global lifestyle set within an urban conglomeration which spells ‘class’. Viewed from an external perspective, it is about homes that are designed in an architectural design which brings in the “wow” factor.

Fact is, you can’t deliver these homes in a stand-alone tower. It has to be a mixed-use township which redefines the standards of elegant living. Intelligently planned, crafted with precision and embellished with care, it fulfills the “walk to work and walk back home” aspect. It is this segment of discerning home seekers who have seen similar projects in global business capitals who want something similar, but with an Indian touch. It is truly, an exemplary testimonial apt example of how ‘Global Thought’ works its way through ‘Local Projects’.

When we conceptualize, plan and create integrated townships, it is all about leveraging futuristic technology, innovative design, and precision engineering. The home has to be located in a world-class, mixed-use integrated township.

It is about creating ‘workspaces’ amidst ‘living spaces’, located amidst ‘verdant greenery'. The ‘Smart City’ concept is about interweaving living spaces with nature and the mixed-use townships, providing a verdant Green and serene ambience with 24 x 7 work-and-live environment, amidst world-class infrastructure. It follows the adage that discerning home seekers want not just square feet of space, but want to live in 'better communities'.

For the new millennial home seekers, it is the location where their dream homes turn into a reality.

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