InterfaceFLOR launches ‘Colour Play’ to cater to growing demand for modular carpet customisation
InterfaceFLOR India Pvt. Ltd., the 100 per cent subsidiary of InterfaceFLOR, a worldwide leader in the manufacture of modular commercial flooring and widely recognised as an environmental pioneer, announced the launch of ‘Colour Play’, a revolutionary approach to change carpet design customisation forever. With its flexibility, Colour Play is InterfaceFLOR’s response to India’s growing demand for modular tile customisation.
InterfaceFLOR, the global leader in carpet tiles, continues transforming the way people customise their floor furnishings by unveiling Colour Play, the next generation to its well-received Suits-U product range. With Colour Play, users are promised the same simple customisable option but with so much more freedom.
“We’ve had great success with Suits-U and seeing the growing demand for customisation from our customers, we decided to introduce this customisation package Colour Play in India,” said Raj Menon, Country Manager India, InterfaceFLOR.
Previously, Suits-U had a singular accent stripe in each carpet tile that could be selected from a predefined colour range according to individual taste.
Colour Play products offer not just one but up to five accent stripes within each tile that can each be chosen from an extended range of colours choices to aptly reflect individual corporate identity, culture or taste. Customers can determine the carpet’s base colour, choose between the options of three or five stripes and even decide the colours of each of those stripes.
Raj explains that “Colour Play is a concept where you as a customer can be your very own designer. You choose the base colour and you choose the accent colours all by yourself.
You get to create your very own design. The best part of it - it’s so simple you can do it on your own!”
The first two product styles introduced into the Colour Play initiative are Groove and Jazz. Like the creativity found in music, these products give the full experience of quick, simple customisation that you can attempt on your own.
Groove is a basic linear product with twisted yarn that softens the pattern’s aesthetic. Jazz has a more random pattern with differing colours and textures.
InterfaceFLOR has also developed an interactive Colour Play Kit with carpet swatches and colour tabs to help the customer create and visualize their customised designs and also an interactive digital kit.
With its wide range of design choices and interactive design kit, Colour Play is all set to meet India’s demands for modular carpet customisation.
InterfaceFLOR India Pvt. Ltd. is the 100% subsidiary of InterfaceFLOR Europe in India with headquarters in Bangalore and offices in Mumbai, Delhi, Chennai and Hyderabad.
InterfaceFLOR commenced business in India in 2001 and initially marketed their products through a channel partnership model. In the last eleven years, it has sold more than 4.8 million square metres of carpet tiles to over 400 major customers. InterfaceFLOR India offers its full range of modular products and services to customers and business partners.
InterfaceFLOR is the modular flooring division of Interface Inc., based in Atlanta, USA. The company is a worldwide leader in the design and production of environmentally responsible high quality, stylish, innovative modular floor coverings. It is widely recognised as a pioneer in sustainable manufacturing and business practices, and has won many prestigious accolades for its environmental initiatives. InterfaceFLOR makes and sells the industry’s largest and most diverse range of carpet tiles. InterfaceFLOR modular flooring combines a high degree of functionality with a genuine sense of style.
In all its ranges InterfaceFLOR offers specifiers, architects and interior designers an almost infinite variety of colour combinations, textures and patterns, suitable for every kind of commercial installation. Interface has seven manufacturing facilities located in the United States, Thailand, Australia, England, Ireland, The Netherlands and China and its products are sold in more than 110 countries worldwide.
During the mid nineties, the company's founder and chairman, Ray Anderson, put the company on track to becoming the first sustainable company by 2020.