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The Wizdom of make in India

Saturday, February 13, 2016

There are no retakes in the events business… everything has to be perfect the first time around.

Afternoon DC spoke to Viraf Sarkari, Director, Wizcraft about the role of Wizcraft in the curation and execution of the Make in India Week that is to take place in the city today. Wizcraft has in the past managed big ticket and large format events for the Government and extremely well reputed firms across India. Viraf speaks of their approach to yet another landmark event…            Make in India 2016.

Another big government event, how does it feel?  
It is a lot of pressure. Expectations are extremely high for our delivery. Wizcraft has done a lot of big events and this is also extremely large for us, especially since we are doing multiple events at different locations and also back to back!

The Make in India Week is a prestigious event for us and the Wiz Team is excited and passionate about being a part of it.  Over 100 Wizes are working across venues to make it all come together and happen!

Why do you think Wizcraft is the Agency of choice for such large format events.
It is not that we are the agency of choice. There is an open tender and we pitch for it. We pitch with our creativity and our ideas. You must remember, these are very highly reputable events and so obviously they look into the credentials of the company while choosing an event partner. A lot of experience is required.

Unlike in a movie or a TV show… these are no retakes in the Events Business… you just have got to do it in one go and make sure your system is tight and secure.

All in all I would say we won the bid based on our creativity, credentials and skill.

Once we were on board a couple of months back, the planning began immediately.

You have always spoken about how proud you are to represent and have Indian talent on board. Isn’t this then the perfect representation of it?
Wizcraft is truly made in India. We are very happy and proud to be associated with the Brand Make in India. We are made in India and we are always promoting India globally and creating spectacular experiences. We are proud to be an Indian company and proud to be associated with the Make in India project and the Magnetic Maharashtra project as well.

Make In India Details
The Make in India initiative is targeting instigating growth in 25 sectors and attracting investments of at least Rs. 4 lakh-crores.

The XX daylong event kickstarts today and has 55 events, participants from 49 nations, 17 States, business delegations from over 60 countries, over 200 exhibitors, and almost 40 seminars and parallel discussions.

The Make in India Centre, setup at the MMRDA grounds in Mumbai will showcase exhibitions of the most innovative products and manufacturing processes across 11 sectors and states. The event’s theme is innovation, design and sustainability.

The Wizcraft Dream…
Wizcraft started as a dream of three very different, yet extremely enterprising men - Wiz Andre Timmins, Wiz Sabbas Joseph and Wiz Viraf Sarkari and today, has become a phenomenon in the event industry. They have tirelessly worked towards making Wizcraft, India’s leading communication and Entertainment Company and continue to do the same till date. Headquartered in Mumbai, Wizcraft has offices in Delhi, Bangalore, Hyderabad, Kolkata and Chennai in India, with international liaison offices in the UK and UAE and associates across the world.

The Wiz client portfolio boasts over 500 leading MNCs and corporate houses including Microsoft, IBM, Zee TV, Bacardi, Audi, Standard Chartered etc.

They are known for their ability to create their own brands. IIFA, a Wiz brand unites the world in love for Indian Cinema and Bollywood. Others include the StarGuild Awards and Kingdom of Dreams.

The Opening and Closing ceremonies at the 19th Commonwealth Games, 50 years of Indian Independence Day Celebrations and Opening Ceremony at the Hannover Messe (2015) were all handled by the exuberant Wizcraft team.

Today, the Wiz Dream is shared by young Indians everywhere who want to be associated with the brand and learn the  business of events and experiences.

The Wiz Crafting of Make in India
Wizcraft has been involved in tailoring the extravaganza for the Government and its international guests and delegates. They have been part of creating the Make In India Exhibition at the MMRDA grounds. They are also managing the Maharashtra Investment Seminar and the CCN Asia Business Forum which are part of the weeks’ schedule.

The inauguration of the MII Week at The Dome, NSCI this evening is being curated to celebrate Indian Culture, technology and Industrialization by the 100 plus Wiz Team.

Later today the team heads to the Turf to oversee Maharashtra Chief Minister Devendra Fadnavis’ dinner for the PM of India and visiting PMs and dignitaries.

Tomorrow evening, Chowpatty Beach will be the focal point of Wiz Event finery. Here at Maharashtra Night, a showcase of Maharashtrian culture and entertainment will include perfomances and appearances by Hema Malini, Amitabh Bachchan and other Bollywood stars. A highlight is the act on the Coronation of Shivaji.

Finally on the 16th of Feb, a Fusion Music Concert will be held at Bandra Fort and the 17th of Feb a massive Fashion Show showcasing Maharashtrian Fabrics through collections by Anju Modi, Neeta Lulla, Shaina NC and Vikram Phadnis will happen at the Prince of Wales Museum.


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