RG Communications, founded by Reeta D. Gupta believes that PR is a sustained, dignified, consistent process of image building. A lot of concurrent activities are done for a client to reiterate the same values, until it reaches a tipping point. PR requires consumer understanding as much as relationship building. At RG Communications, it’s not just about calling the media for an event; but about evaluating whether the event is necessary at all. They think of ways and means to make communication eternal; not for a day; but forever.