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Know More: Want To Lose Weight? Share A Selfie!

Tuesday, January 02, 2018

A study finds that making your weight loss journey public on social platforms actually motivates you to achieve your goal. Pearl Mathias tells you more

Well, we all know how influential and motivating social media can be, and it’s not all negative, for it has many positive outcomes too. And, according to a study conducted by researchers at American University, sharing ‘before’ and ‘after’ pictures, and even making public declarations, can help you stick to your goal of losing weight.

Dr. Sonya A. Grier, professor of marketing at the American University Kogod School of Business, says that progress updates are useful for the achievement of weight and fitness goals. She says, “The sharing of intimate information and photos about weight loss goals in a virtual space is a key factor in motivating behaviours that fulfil that new thinner identity, and thus helps people reach their goals.”

Virtual support communities allow people to be anonymous and give them the flexibility to portray their weight-loss journey in the way they wish to. “Not everyone can get the support they need from the people they interact with in person on a daily basis. It is helpful that technology can support community building and goal achievement in virtual spaces,” Dr. Grier concludes.

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