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Styles in store

Tuesday, October 10, 2017

Actor Avani Modi was the chosen one to inaugurate the brand outlet of Imara, the fashion line for women’s ethnic wear, conceptualized by Universal Sportsbiz Pvt. Ltd. and curated by actor Shraddha Kapoor. At the store at R-City mall you heard of the brand’s promise to provide the urban female youth an array of styles at an affordable price. On view were over 300 designs and the latest and trendy fall/winter 2017 collection. According to Anjana Reddy, founder and CEO of Universal Sportsbiz, Imara embodies the progressive, modern and graceful young Indian woman with its ensembles, silhouettes, fabrics, styles and colours. The extensive range is described as eclectic and vibrant. This festive season, Imara’s loyal set of customers can look forward to a personalized and delightful shopping experience at the stylish store. As they say, the brand has attracted the modern Indian woman who is willing to explore and experiment.

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