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Soft and fluid

Monday, August 07, 2017

On the fashion front Liva, a brand from Grasim Industries Ltd, subsidiary of Aditya Birla Group, has spelt out its trends forecast for autumn/winter. Tapping into the growth of fluid home-office lifestyles, the autumn/winter collection has a range somewhere between work and leisure dressing. The collection presents a season to look forward to, with a fresh outlook on all the necessities such as plaids, raw denims, versatile velvet, statement bright and the continuing revival of boho – quite unlike what you have seen before. As the trend progresses, customers opt for the feeling of comfort and sustainable fashion. Unlike other fabrics, that are boxy or synthetic, Liva is a soft, fluid fabric that falls and drapes well. A promise that is delivered through an accredited value chain, Birla Cellulose represents the pulp and fibre business of the Aditya Birla Group and is India’s pioneer in viscose staple fibre (VSF).

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