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Loud and clear

Tuesday, January 29, 2019

Beer brand Bira 91 was happy to associate with the movie ‘Gully Boy’ directed by Zoya Akhtar, featuring Ranveer Singh and Alia Bhatt. At Richardson & Cruddas, you heard that this film is all about an aspiring rapper from a ghetto and his journey from realizing his love for rap to chasing his dream. The music was heard loud and clear at the music launch with the track titled ‘India 91’ that is said to represent modern India. This track comprises music from a mix of rappers from across the country. It is a representation of modern India and further strengthens the brand’s long-standing association with hip-hop. Spotted and heard were the crew of Gully Boy: Ranveer, Alia, Naezy and Divine along with Siddhant, D-Cypher, Dub Sharma, D’evil, MC Altaf, Rahul Raahi, Nexus, Spitfire, Ace, Kaam Bihari, Beatraw, MC Todfod, Maharya, 100RBH, Moxious D and Dee MC.

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