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Liquid gold

Wednesday, January 11, 2017

The fabulous news on the fashion front is that iconic designer Anita Dongre is the chosen one as the grand finale designer for the forthcoming Lakmé Fashion Week Summer/Resort 2017. As a brand, Lakmé has constantly evolved and reinvented itself to build a rich legacy of trends in India. After successfully establishing Gloss, Sculpt and Illuminate as trend-leading makeup ranges, the brand now introduces the next generation of lipsticks, enriched with argan oil. Known around the world as a miracle beauty solution, argan oil (aka liquid gold) is considered by the beauty industry to be almost as valuable as the metal it is named for. Anita Dongre will bring alive the liquid gold theme through her designs at the grand finale. Her organic approach made her a natural collaborator as Lakme launches its argan oil lipstick range. She works closely with traditional artisans to showcase Indian aesthetics with a modern sensibility.

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