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Heady stuff

Tuesday, April 24, 2018

TOTE on the Turf was the happy venue for New Era, the largest headwear licensing company in the world, to announce its team-up with Indian cricket captain Virat Kohli to present his signature headwear collection. Designed and conceptualised by Kohli, the headwear, branded with the One8 and V logos, is simple and stylish. The talk was that since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. Bunty Sajdeh, CEO, Cornerstone Sport, who was instrumental in putting this team together, was present. Also making his presence felt was West Indies cricket star Dwayne Bravo who sang his way into your heart. The evening also included a fashion show, directed by Alison Kanuga, spotlighting the chic and slick headwear.

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