Gentlemen grooming took on a new meaning as Truefitt & Hill launched its new store in town, this one in Juhu. You learnt that the famed UK-based luxury barbershop is brought to you by Lloyds Luxuries Ltd established by Krishna Gupta and Istayak Ansari. The preview party, hosted by Ranjit Rodricks, saw guests admire the vintage interior of the store with its luxury product range and heritage aura and the complete grooming range of 150 products for men that include shaving products, fragrances, hair, skin and bath products and shaving accessories. The introduction of spa services at the Juhu outlet was well appreciated. It was time for sparkling wine and cheese among well-known faces like Siddharth Chopra, Arfi Lamba, Salim Asgarally, Gunjan Walia, Vikas Manaktala, Shibani Kashyap, Teena Singh, Sahil Salathia, Kripashankar Singh, Sheru Aangrish and Bandra Gymkhana president Dr. Cheryl Misquitta.