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Feel and flair

Saturday, September 29, 2018

Fresh on the fashion front is Gabriella Demetriades, who began her journey in India as a model and worked with various fashion labels before launching her eponymous label Deme in 2014. The news is that she has just launched a new capsule collection called Veld. The word comes from the Afrikaans word for field. This is the indigenous landscape of South Africa with inspiration for the collection coming from the colour palette, the sparseness and feel of the veld. They have tried to translate the earthy tones, varied textures and colours into a spring/summer line keeping with the Deme signature characteristic that is feminine yet sultry. The classic silhouettes have been reworked and tweaked to make them more sexy and fresh. Working more with textures and prints, added are elements of tassels, crochet, surface area beading and knits. The end result is that the collection is more ubiquitous and universal.

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