Looking cool and chic was Kangana Ranaut, brand ambassador of contemporary ethnic wear brand Melange by Lifestyle. The latest ‘Rethink Ethnic’ campaign challenges the conventional and is inspired by Kangana’s fearless, bold and strong individualistic style, you were told. Showcased at Taj Lands End was the brand’s latest range in a fashion show featuring famed fashion bloggers on the catwalk. Of course, Kangana also walked the ramp and into your heart. Holding forth on the new line, Kabir Lumba, MD, Lifestyle International Pvt Ltd felt Lifestyle has come to represent the style sensibilities of modern Indian women whose fashion choices are eclectic and inspired by global trends. The latest collection embraces the bold and individualistic style of Kangana, bringing forth some remarkable pieces that can be easily styled with both Indian and western looks. Bold and with unconventional designs, prints and styles all coming together, this new collection redefines ethnic wear.