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Blue hue

Tuesday, March 05, 2019

Cool cocktails with Belvedere were in full flow as the premium vodka brand collaborated with well-known creative entrepreneur Babbu the Painter to unveil an installation inspired by the brand’s ‘Relearn Natural’ platform. This collaboration was celebrated with a smashing sundowner at Asilo, high up St. Regis. Based in Toronto, Babbu’s style of modern design diaspora pop-art manifests the voice of the South Asian millennial. The installation titled ‘Babbu’s Belvedere Boudoir’ told a tale of the influence of Belvedere’s manifesto to an enriching lifestyle incorporating ‘naturalness.’ Guests soaked in the whimsical world recreated in the form of a boudoir seen through a Belvedere filter. Every element in the installation, from furniture to wallpaper and a life-sized Belvedere bottle, were hand-painted in a soft blue hue. Present at the event were Stephane De Meurville, MD, Moet Hennessey, Alice Farquhar, global education & training manager, Belvedere and Neha Mansukhani, marketing manager, Belvedere India.

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