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Learning Content in Vernacular Languages

Wednesday, February 06, 2019
By A Staff Reporter

With the surge of internet penetration and smartphones in India, 400 out of the next 500 million internet users in India are going to be the consumers who prefer to consume content in their own language. This also gets strengthened by the fact that only 10% of Indians know English and the new generation joining internet wave in India needs to have its requirements addressed by content companies and learning platforms.

As a reputed and trusted learning platform of India, Career Anna believes it needs to play a significant and a leading role in adding value to the new generation of youth which is going to leverage internet for learning and growth. 400 million is expected to be 850 million in next 3-5 years and this set of internet users still finds limits of language as the barrier to learn and grow.

The first wave of internet language users had to rely on entertainment content on internet despite their first need being learning because there was no single platform offering them learning in their own language.

Understanding this primary need of the language users, Career Anna today formally announces the launch of Learning Content in Vernacular Languages.

Hindi, Telugu and Tamil are the first 3 languages in which Learning Content has been launched by Career Anna as Phase 1 of the roll out. Entire Learning Content in Languages is Free of Cost for all the Users and is in the Form of Byte Sized Videos for efficient learning outcomes for the language users.

Learning Products and Features shall be rolled out in all the 11 primary regional languages spoken in India.

During the beta phase of the launch in November and December, Career Anna witnessed over 325% increase in engagement rate week on week basis for the consumption of learning content by language users.

With more than 7.5 lakh registered users, Career Anna sees a positive time ahead in its mission to eradicate language as a barrier, and to empower each and every language internet user of India to learn and grow.

“It is an exciting phase for us as the company. We take pride in being the first learning platform to launch content in vernacular languages and reach out to new wave of language internet users. We look forward to harness the combined power of Video, Vernacular and Quality Content in India and add value to every internet consumer of the country”, says Varun Saxena, Founder and CEO, Career Anna.

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