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5 Ways to Make Your Startup Stand Out

Wednesday, October 03, 2018

Starting a new business is not a piece of cake. Pradeep Shukla, CEO & CO-Founder- OOFFRR App, walks you through the steps that will make your start up stand out

Everyone is dreaming of becoming a successful entrepreneur, so you need to execute a great startup strategy to excel. Starting a new business is not a piece of cake. Apart from a great idea and business plan, it requires many other things in order to make it successful. For instance, you need to raise the required capital for your new business, which can either be from your personal savings or from investors. With these things, every entrepreneur starts their new business in the market and hopes to be successful in what they do.

Steve Jobs rightly said “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

Most of the flourishing entrepreneurs of today have a secret behind their success, which they have revealed. The secret is that they begin their startup backwards.

So, let us look at the 5 ways through which you can ensure that your startup is a big success.

Begin with a plan- Not all home businesses need an official business plan, but every home business owner must spend some time planning. Before you put out your shingle, sit down and determine how much money you need to invest (and in what), your goals (short- and long-term), your marketing plan and all those pesky details. When starting a new venture in an emerging market or with an untested model, it's important to keep costs as close to zero as possible. Those who've bootstrapped their company know this better than anyone.

When you do bootstrapped business, you tend to work from your own house initially for few months. You play smartly with finance, and it should be very, very carefully spent. Instead of hiring developers or bringing on a technical co-founder, the entire system and workflow should be built in Google Docs -- the "personal" version.

Use smart and cost-effective business tools- There are a number of tools available which assist you in achieving the best possible results with minimum expenditure. These tools also assist you in defining your business and your vision and give you a reality check on the viability of your business ideas. The use of these tools means that you do not have to use your scarce money and resources in employing experts who may be useful.

Improving Business Model over time - Financial services is a competitive market that could be saturated by financial institutions in a few years. The important thing is that how one can articulate a clear, logical view on how CommonBond will achieve market share in the short term as well as many ideas on how it will invest in sales and marketing efforts to enhance its competitive advantage over time.

Identify the needs of your customers- For any business customers service is the most essential part. Ideally, you should identify customer needs which your business can satisfy better than your existing competitors, because of the competitive advantages of your business, which distinguish you from the rest. Most of the companies just guess about the type of products or services their customers wish for. This is why many startups fail, as they do not understand their customers’ needs and guess it wrong.

Speak to your clients- When you have recognized your ideal consumers, you have two options, either you can speculate about the services or products they want or you can just go and talk to them about what type of products or services they wish for. In order to have an edge over other businesses and be successful in your business, you must talk to your clients. Ask them questions so that you can know the problem they are facing. Then,
you can work on this problem, which is shared by many people, and then you can take the leap.

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