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Water With A Mission

Thursday, April 12, 2018

Akshay Solanki is the Promoter and Director of Shreeyum Foods. A Chartered accountant  by Qualification, he has expertise in the field of Finance. After qualifying as Chartered Accountant in July, 2016, he was working in the Family business (Granite Industry) until he took on this project and carried out the various research and feasibility studies.

Just 24 years of age, this young and energetic entrepreneur has very good knowledge in the fields of Finance, Taxation, Corporate compliances, governance, Controls, registrations etc.  He has special interest in the fields of Management and will be handling the Purchase side of the company due to his excellent evaluation and negotiation skills.

In conversation with Dominic Rebello, Akshay revealing the reason behind his venture says, “Despite knowing the benefits of water we don’t often consume the required amount of water, so we thought of creating a delicious alternate which can make regular water taste better.”

What is the idea behind Shreeyum Foods?
The idea behind Shreeyum foods is to bring back healthy lifestyle back to the lives of people. The modern health conscious consumers want something which can improve their well-being as well as charm their taste buds. We see people gulp down carbonated drinks and sodas rampantly than water. Despite knowing the benefits of water we don’t often consume the required amount of water, so we thought of creating a delicious alternate which can make regular water taste better. The broad objective of the company is very well represented through its Tagline of Infuze bottled water – Water with A Mission. The company is very well determined to achieve its mission of growing consciousness and importance of water in the life of people and increasing health awareness among youth. As rightly said ‘water is Life’ and by adding flavors to life, Infuze aims to make life more interesting.

How are you different from others?
Shreeyum Foods have launched “Infuze” which has infusion of 100% Natural flavors unlike most of the other players in this category. Also Infuze is a Zero Sugar, Zero Preservative, Zero Fizz drink which stands apart from rest making it India’s first of its kind purified water infused with natural flavors of herbs and fruits.  Infuze water is also the first to be available in Licorice (Saunf) and Basil (Tulsi) flavor in addition to Apple and Pineapple.

What are the latest trends in the industry?
As per Euromonitor, bottled water is growing much faster than carbonated drinks in India, mirroring a global trend as consumers go off sugary beverages. The functional beverage market is the most trending and growing sector in the beverage industry. With increasing health awareness, consumers are looking for something that adds to their nutritional intake, which also has led to increase in demand for bottled water and juices.
Also with innovations taking place in the bottled water category people are inclining towards enhanced water consumption, opting for alkaline water, vitamin water, naturally flavored water etc. giving manufacturers an opportunity to innovate in their offerings.

Your vision for the Company?
Our vision is to capture a big market share of India’s beverage industry by offering continuous innovations in the F&B segment and at the same time catering to the desired changes and taste of customers.

Where do you see yourself five years down the road?
Five years down the road, we hope to see the presence of our product and company across India. We will look for funding options to grow at a rapid pace and explore mass marketing options.
 

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