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Uberizing Domestic Help

Wednesday, October 10, 2018

Andrew V, is the founder of a Tech based platform connecting households with domestic helps required by household to do daily chores of a household. Having chalked up over 21 years of experience in the industry, Andrew V is involved in the formulation, planning and overall execution of this Application (MyChores). At MyChores he leads a team of highly motivated professionals with great empathy, insight and commitment. He concentrates on the growth and diversification plans of the company.

In conversation with Dominic Rebello, Andrew, who  has acquired an in-depth understanding of Indian Customer & their requirements says his vision is to solve all the challenges related to household chores and improve the quality of life in every home.

What is the idea behind is all about solving any problem related to your household chores. The primary problem related to household chores which we experienced first-hand and also is the case with a number of homes, is to find a reliable domestic help. In 2015, we started off as a web based platform for hiring Domestic Help. We are focused on building strong technology backed applications with smart operational processes to make our vision of making hiring of domestic help as easy & fast to our customers as booking an Uber / Ola come true.

The genesis of the idea – it all started in 2011 when I had a medical emergency at home when my wife had to be operated for a brain tumor and while she was recuperating we wanted to hire a maid to cook and care for my very young kids. I struggled hard with this as I tried every source to hire a good maid but could not. I finally called Just Dial to find some agencies listed with them and tried calling them as well, as it turned out none of them could deliver and the interactions with these agency personnel did not give me any confidence. This resulted in me taking long leave from my organization and caring for the kids and my wife. This experience prompted me the think in the direction of organizing the Domestic Help Segment.
How are you different from others?
We are a full stack player offering hiring services as well as on demand services, most players are offering either hiring or on demand.

How do you see the domestic help industry spanning?
We see regulations coming in for hiring domestic helps in the near future. This will bring in a sense of fairness in treatment, parity in wages as well as regulations helping all the stake holders. We also see the demand for services to be growing as more and more women start participating in corporate workforce.

The on-demand homecare services too is an emerging with more and more families relying on online services providers for services such as deep cleaning, painting, pest and other handyman services.
Your vision and mission for the company?
A) Vision –To solve all challenges related to household chores and improve the quality of life in every home
B) Mission - To organize and formalize the segment of Domestic help & Domestic household chores using focused technological innovations and smart operational processes
Where do you see yourself five years down the road?
As a leading home services brand pan India providing services to a million households.

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