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Turning smartphones into windows of opportunity

Friday, June 16, 2017

Ambika Sharma, Founder & MD of Instappy

Ambika Sharma, a thorough bred marketing and technology professional with an experience of 15+years, in new age marketing and technology integration, spearheads Instappy as its Founder & Managing Director. Instappy, a cloud-based Mobile app creation platform, allows users to build intuitive, stunning and fully native applications for iOS and Android instantly.  This serial entrepreneur strategises the creative communication for brands. In conversation with Dominic Rebello, Ambika reveals her vision for Instappy, which is to turn audience's smartphones and tablets into windows of opportunity for businesses.

What is the idea behind Instappy?
The idea for Instappy came about when we realised that smaller businesses were missing out on the massive digital market as they were unable to meet the high costs associated with the creation and development of a mobile app. Moreover, most business owners were completely at the mercy of app developers for the technical nitty-gritty owing to a lack of expertise in the area. The process was also extremely time-consuming and did not represent value-for-money for business owners. Instappy was launched as a comprehensive, swift and affordable solution that addressed all these concerns for business owners.

How does Instappy help businesses to be mobile ready?
Instappy facilitates Google indexed, native applications for phones, tablets, phablets, iPads and iPad minis. Its multiple award-winning DIY solutions come with a user-friendly CMS panel, expert assistance and give live preview as well as on-device trial to the user. The platform makes available mobile applications with wide-ranging core themes such as content, shopping, or enterprise-specific functions. It also extends secure cloud hosting, complete design control, smart app analytics, auto-updates for iOS and Android, unlimited customisation, along with app marketing and ASO consultation at no cost. These critical features, along with round the clock availability of an expert, turn out to be very essential for a business while making its move to the mobile landscape.

How are you different from others?
The platform, in its entirety, is our unique offering to our users. We offer complete customization and keep on updating the platform with new features, to remain up-to-date and make the same competitive edge available to our users. At Instappy, we truly believe that evolution is the need of the hour, and hence we pay close to attention to client feedback and getting the pulse of the emerging markets. The same is reflected in the unique themes we keep introducing with time.

How Instappy enables startups to expand their business?
To identify how Instappy can help start-ups expand their businesses, let us first consider a few market statistics. At present, more than 60% of the country’s 354 million internet users are mobile-only. Over 78% of India’s internet consumption in 2016 came from mobile devices.

What these numbers indicate is that smartphone-based mobile applications are emerging as the preferred medium of service delivery and consumption for Indian consumers. More than 6 billion apps were downloaded by Indian users in 2016, while mobile app usage in the country grew by 43% during the same period. With the number of smartphone users in the country expected to cross 700 million by 2021, mobile apps are expected to play a major role in driving the Indian business ecosystem. This is exactly where Instappy can help start-ups. Through the platform’s simple and intuitive interface, businesses can deploy stunning and fully native applications with state-of-the-art features at a fraction of the time and cost traditionally required for developing a mobile app.

Where do you see yourself five years down the road?
Currently, we are focused at extending the reach of platform, both in the Indian Subcontinent and across the globe. With the reseller program, we expect to further enhance our presence. Lastly, we are open to exploring other associations and tie-ups that would help us promote and market Instappy, along with releasing other promotional campaigns and offers.

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