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'Turning ideas into reality'

Friday, March 15, 2019

Abhiraj Gupta, Co-Founder, Brandwitty

Abhiraj Gupta is the Co-Founder and Director of Brandwitty, a Digital Marketing Agency. Abhiraj is a digital marketer passionate about helping clients navigate the digital world. He has helped numerous major corporations such as Aditya Birla and DHFL in their marketing efforts and is responsible for implementing inbound marketing strategies that help his clients increase brand awareness, generate leads and acquire new customers.

In conversation with Dominic Rebello, Abhiraj says, “Our aim is to enhance relationships with our customers and strengthen our capabilities to ensure timely deliveries.”

What is the idea behind Brandwitty?
We have always been captivated by entrepreneurship. We love the thought of turning ideas into reality. It was always in the back of our head, and soon came to the forefront after a few years of experiencing post-college life. We knew we wanted to do our own thing, but hadn’t settled on exactly what just yet.

We were working as a digital marketing executives back in the year 2013 and soon we realized that all these digital agencies have fixed packages which is sometimes a bit difficult to afford by smaller companies, that's when the idea of starting our own digital marketing agency popped up.

As you are aware that digital marketing can get expensive, especially for small business owners and also the startups as they don’t have a huge budget to allocate for marketing, given all the other expenses that they are responsible for. And hence the core idea of starting Brandwitty is to provide low-cost digital marketing solutions to these Startups and small businesses.
How are you different from others?
It is not always a good idea to say, “hey come to us, we're the best digital marketing service provider”, instead we can say “hey, the way we do things are a little different, if this works for you, we can definitely help you”. Can you see the difference?

Business-to-business (B2B) and business-to-customer (B2C) are old models. It’s all about people-to-people (P2P) these days. What I mean is that consumers are looking to connect with the person behind the brand. So we always make sure to give the people what they want!
Any expansion plans?
Yes, we do have plans for expansion and are financially prepared for it. Our plans include growth in the facilities, new services and technologies. We are also planning to build some important tools which will help in the digital marketing campaigns and we aim for 30 percent increase in the number of employees by the year 2020.
Your vision for the company?
My vision about Brandwitty is committed to providing high quality services and excellent customer support to each of our patrons.

Brandwitty has set a clear strategic direction for the next five years. Thie incorporates financial and disciplined growth in sales, exploring new opportunities for growth, and maintaining our commitment to sustainable business development. We are confident that we have the right strategy in place to meet the challenges and support the growing demand for Digital Marketing. Our aim is to enhance relationships with our customers and strengthen our capabilities to ensure timely deliveries.

We also believe that our future success is dependent on our employees who are also our greatest asset. We are committed to retaining and developing the most suitable professionals and establishing an environment for them in which they are encouraged to realise their full potential.
Where do you see yourself five years down the road?
I am really determined to achieve my company’s goals. I’d like to deliver to the best of my abilities to the company and the employees. Having said that, I see myself 5 years down the road as a good role model for many young entrepreneurs because both of us (me & Nikhil Agarwal)  come from a background who struggled their entire life for every single penny and if we can come this far than I believe anyone can do it.

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