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Reliance Energy launches Elektra BOT

Wednesday, September 13, 2017

Reliance Energy recently launched Elektra - a digital assistant BOT, powered by artificial intelligence to provide automated machine responses to customer complaints, requests and enquiries. Whenever a customer logs on to Reliance Energy website or facebook page, ELEKTRA digital assistant will appear on the screen.

Currently, ELEKTRA is assisting customers on billing and payments, no supply complaint registration and status, and digital services.

“Even during peak hours, customers will get immediate responses to their queries from ELEKTRA without any waiting time, if any, over call center IVR. This ushers in convenient, quick and hassle-free resolution of consumer complaints and requests of different kinds. As machine responses take over human interactions, parallel processing of large number of consumer data becomes easy and overcomes human limitations,” said a  Reliance Energy spokesperson.

“In pursuit of leveraging innovation to benefit customers and digitally transform the enterprise through field force automation, Reliance Energy always embraces cutting edge technologies and renders world-class services to customers at their fingertips from the comfort of their homes and offices,” he added.

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