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Online shopaholics may spend Rs 30,000 cr in festive month

Thursday, October 12, 2017

Driven by the festive fervour, online shoppers may splurge over Rs 30,000 crore on goods like mobile phones, electronic gadgets, consumer durables, apparel and home appliances during the festive season leading to Diwali, according to Assocham.

"The rise of high-speed internet has enabled more people from smaller towns to come online and buy goods this year. Moreover, rising smartphone usage in the country has helped the e-commerce industry grow," Assocham Secretary General D S Rawat said.

The findings are based on a survey conducted across 10 cities in Delhi-NCR, Mumbai, Ahmedabad, Chennai, Kolkata, Hyderabad, Chennai, Bengaluru, Chandigarh and Dehradun.

The survey revealed that 65% of those shopping online year-round are male whereas 35% are female. Also, men and women between the age group of 25 and 34 lead in online shopping during the festive season.

The respondents included 350 professionals, officers and executives belonging to sectors like manufacturing, real estate, automobile, healthcare, retail and hospitality.

The survey showed that Delhi, Mumbai and Bengaluru lead in terms of online festive season sales. However, there is also a huge surge of interest from tier II and tier III cities which has increased 60-65% year-on-year.

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