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IIFL'S 'Dhan Ki Baat' initiative to reach 5 cr people by end of 2018

Thursday, October 12, 2017

IIFL (India Infoline) Group, one of India's largest diversified financial services conglomerates has launched a financial knowledge mission - 'IIFL Dhan Ki Baat' - to help common man chose the right path towards financial freedom.

This is the largest free-of-cost financial knowledge initiative in India by any organisation. IIFL which has a market capitalisation of over Rs. 20,000 crores, aims to reach 5 crore people by end of 2018 through its various mediums including website, newspapers, television and on-ground activities. IIFL has over 40 lac customers and is available across India.

“Our mission is to bring financial freedom to each Indian. IIFL aims to align its financial knowledge initiative ‘DhanKiBaat’ with the government’s successful Jan Dhan – Adhaar- Mobile (JAM) achievements,” said Nirmal Jain, Chairman, IIFL Group. “Financial literacy is the need of the hour.”

IIFL already runs one of the largest financial literacy programs in India educating children about the importance of financial discipline and investment options.

Dhan Ki Baat theme is inspired by Prime Minister Modi’s Man Ki Baat. Like the radio show spreading awareness about various things in India, IIFL also wants to spread awareness about financial freedom for every Indian.

One doesn’t need a lot of money to create wealth. Effective financial planning can begin even with a few rupees and can result in crores after 20-30 years. Most Indians are not aware about various investment options like mutual fund, equity, commodity, bonds etc. Dhan Ki Baat would teach individuals about the nuances of money making through various available and safe investment opportunities. Dhan Ki Baat would explain products like systematic investment plan, liquid funds, insurance products, loans, mortgages, alternative investments etc.

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