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'Hospitality industry needs to re-evaluate and re-assess'

Friday, February 17, 2017

Ketan Kadam, CEO, Impresa Hospitality

Touted as one of the most influential names in the Hospitality and Entertainment sector in India, Ketan is an astute entrepreneur and visionary. He is one of the very few entrepreneurs who invested in the QSR space, nearly 15 years ago and has also  managed to carve niches in several segments, with the establishment of renowned nigh-clubs, restaurants and bars.

Ketan created Impresa Hospitality Management Pvt. Ltd, a company that currently controls some of the most coveted restaurant brands in the country including Maroosh a beautiful fusion between Lebanese and Indian cuisine.

In conversation with AD&C, Ketan reveals his future plans of expanding throughout the county by entering tier 2 cities and be a Pan Asia brand by having around 350 outlets in the next five years.

What is the current situation of the hospitality industry?
The Indian hospitality industry is projected to grow at a CAGR of 10% by 2021. The industry needs to use this opportunity to re-evaluate and re-assess. This is a disruptive moment for all of us, in not just how we do business, but also in the way consumer spending habits are going to change. While, there has been a temporary lull in the hospitality and entertainment sector, but as most of the current demographic of consumers are heavy plastic and mobile wallet users, this will soon pass and we need to be ready to move into the future with a fresh understanding taking into account the new norms like GST and how will they impact the business and the consumer.

How many outlets do you plan across pan India by end of 2017?
With the current count at 30 we will add another 50 outlets in the year 2017 which will also include entering Sri Lanka with 3 outlets and entering into railways stations with TFS (Vizag & Pune Railway stations already opened)

How do you plan to scale up?
We have adapted the route of self owned as well as franchised outlets for scaling up having said that scaling up today is going to be easier due to our strategic tie ups with companies like Cremica which produces all our sauces, marinades and gravies at an ambient temperature with a shelf life from 3 to 9 months controlling the wastage, further all the meat produce comes from Vista the sole supplier for Mc Donalds India, this helps us maintain standardization across all outlets and our strongest support when it comes to scalability comes from our logistic support provided by Coldex which in its capacity procures / Stores and delivers to every unit pan India additionally managing our inventory. We will also enter FMCG market with our ready to eat Hummus / and Gravies under our brand name to be initially retailed at own outlets and e commerce sites.

Your investment plans?
We have currently raised a round at a valuation close to 75 crore with existing investors and have signed an NDA with an international fund for further funding.

Where do you see yourself five years down the road?​
We look to cover entire of India by mostly entering tier 2 cities and be a Pan Asia brand by having around 350 outlets in 5 years.

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