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Fluffy, Delectable Pancakes

Friday, February 09, 2018

Falak Merchant is the Director at RMZ Food & Hospitality, which has its own in-house brand known as The Pancake Story. The brand currently has 3 outlets in Mumbai and aims to have more than 25 outlets by the end of next year.

Falak completed her business management studies and has handled corporate business for beauty brands for 3 years before changing her career due to her innate love of Baking and Dessert making. Being a dessert lover herself and travelling to different cities across the world, Falak developed the thought of getting international dessert recipes to India.

In conversation with Dominic Rebello, Falak, says, “Our vision is to be a brand which gets global recognition for its desserts! It’s a brand from a secret recipe called LOVE.”

What is the idea behind The Pancake Story?
Since Pancakes become the specialty for me as my recipes were well appreciated in my social circles, the thought of extending my dishes to a larger audience was always on my mind. This resulted in my first flagship venture store, 'The Pancake Story' where I could give a taste of my favorite stories to everyone.

How are you different from others?
We create dishes, not by the virtue of having them in our menu. We have a reason for each dish on our menu which is carefully designed for all different sweet choices our customers would have a preference for. We honestly don’t look at competition around, it’s a brand formulated to give our audience what we feel is great deserts. It’s a brand from a secret recipe called LOVE.

Any expansion plans?
Currently, 10 stores are in the pipeline to open by March. We at least aim to have 35 to 40 stores in the next 2 years. We also aim to have to have 100 stores across India and treat the country with desserts which would satisfy the sweet tooth cravings of all age groups.

Your vision for the company?
Our vision is to be a brand which gets global recognition for its desserts!

Where do you see yourself five years down the road?
We aim to have to have 100 stores across India and treat the country with desserts which would satisfy the sweet tooth cravings of all age groups. We also would like to present ourself as a brand leader in our product category.
 

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