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Exclusively Designed!

Friday, March 09, 2018

Renuka Gandhi Undavia, is the founder and owner of Infinait, a fashion label and part of a company called Rainz Design. Renuka a Dubai based designer, graduated from Esmod, a professional training school of fashion from Paris. From there, she majored in Fashion Designing and Pattern Drafting. She designs menswear with colors and cuts that are unique to men's apparel. In every collection she designs, she aims to make a fresh wave for menswear with style and color incorporations.

In conversation with Dominic Rebello, Renuka revealing her inspiration says, “I have been influenced by nature, different cultures, art and architecture around the world, which inspires me to create garments that are interesting, sophisticated and distinct.”

What is the idea behind Infinait?
The first inspiration to start Infinait was to provide more alternatives to men's apparel and give them the freedom of choice in colors and styles they can wear. That led me to create a line of mens shirts with different approach of making the garment with the patterns that are slightly different from what's available out there.

How are you different from others?
By breaking the monotony of the way men are supposed to be in certain colors and styles, Infinait designs always emerge.
Even in a striped shirts or the regular white shirt, we try and incorporate little details, so it does looks different from the rest of the shirts. We try to combine cuts and use colors that are less commonly used for menswear. We also try to experiment with double collars, inverted cuffs and lots of such subtle details in the garments, that they are definitely noticeable when worn and are sure to fetch eyes on you.

Any expansion plans?
Yes, of course. We are planning to expand our brand to for women-wear as well. Also we do aim to have the brand available in more online platforms than already present. Additionally we also aim to have the brand in physical stores in the near future, as the touch and feel factor is definitely an added advantage in making a purchase.

Your vision for the company?
Our vision is to bring in the change by adding more color, cuts and style for men at affordable prices. Also to see Infinait grow and become a well established brand for providing clothing solutions.

Where do you see yourself five years down the road?
I see my brand in wardrobe of men who like to add a touch of class to their look. Also see my brand expand to international market, online and in boutiques in order to reach out to more number of people. I hope to make Infinait the first choice of men looking for shirts.

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