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Exclusive Handmade Creations

Thursday, January 11, 2018

Jawahar along with Kalai co-founded Avishya in November 2015 when they identified an exciting opportunity in India’s handloom and handcrafted products sector. After extensive market study and ground work in the domain they decided to set up Avishya.com. Jawahar was part of several exciting startup ventures over his 25-year corporate career.
In conversation with Dominic Rebello, Jawahar says, “Avishya’s mission is to democratize access to the timeless style of India's beautiful heritage apparel and accessories by providing a world class, online platform for exclusive, ‘one of a kind’ creations.”

What is the idea behind Avishya.Com?
Avishya was born out of a passion for beautiful Indian heritage apparel and accessories… Sarees, Salwars, Dupattas, Kurtas, Fitted Garments and Jewellery. Their merchandise is sourced from across India’s finest weaving clusters – Banarasis, Kanchipurams, Maheshwaris, Chanderis, Gadwals, Pochampallys, Patolas, Bandhanis, Paithanis, Sambalpuris, Balucharis, Bomkais, Kalamkaris, Kotas and more.

Avishya’s mission is to democratize access to India's beautiful heritage apparel and accessories by providing a world class, online platform for exclusive, ‘one of a kind’ creations. Since most of the merchandise on Avishya is handmade and ‘one-of-a-kind’, they help the wearer make a unique and exclusive style statement.

Tell us about your products and new collections?
Avishya showcases beautiful Indian Heritage Apparel and Accessories for Women. All the products featured on Avishya are produced by the finest weavers, artisans and designers in multiple weaving clusters across India. Most of Avishya’s products are handloom or handcrafted. There are multiple fashion designers and boutiques associated with Avishya who are listed on our website.

Talking specifically, Avishya has the largest collection of handcrafted sarees available online in any web portal. A customer can browse sarees on Avishya either by weaving cluster, by type of material or by the price/budget they have in mind. One can also find products typing the desired product in the search window provided in every page. Apart from this a customer can find products through edits like ‘bridal collection’, ‘celebration wear’, ‘every day wear’ etc.

Apart from sarees, Avishya also has a large collection of Unstitched Salwar Suit Material sets, Dupattas and Stoles. In addition, Avishya offers a large collection of Stitched ‘ready to wear’ apparel like Kurtas, Anarkalis, Tunics, Dresses, Palazzos, Skirts, etc. It also has a large range of over 200 ‘ready to wear’ Saree Blouses and over 300 unstitched blouse material options.

Talking about jewellery we have lovely collections of earrings, necklaces and finger rings which have been designed by talented and exclusive jewellery designers from all over India.

The role played by Avishya.com in the e-commerce industry?
E-Commerce is one of the fastest growing sectors in India and has transformed the way business is done. Avishya being an online brand it serves consumers in India and overseas as well. Avishya offers a pleasurable online browsing and shopping experience to women looking for top quality Indian Apparel and Accessories. As mentioned earlier, Avishya’s mission is to democratize access to the timeless style of India's beautiful heritage apparel and accessories by providing a world class, online platform for exclusive, ‘one of a kind’ creations.

What are the major challenges faced by the e-commerce industry in India?
Though the Indian market is huge there is still a long way to go, to increase ecommerce penetration in India. Wi Fi availability in public spaces is very limited and even where available it is very patchy. 3G/4G connectivity is still not universal and really affects download speeds. For largely ‘visual image’ dominated ecommerce websites like Avishya this is a challenge. Though mobiles have largely driven the increase of internet penetration in India, mobile payment gateways have a lot of work to do. However, despite these challenges strong growth is expected over the coming years as increasing numbers of consumers go online for the first time, largely through smartphones.

On Avishya we have an option of “livechat” with our Customer Service teams directly from the website.

Where do you see yourself five years down the road?
Our vision is to make Avishya the most loved and trusted destination for Indian Women’s Apparel and Accessories. For every woman living in India and every NRI/PIO woman from the worldwide Indian diaspora, Avishya.com should be the No.1 choice for browsing and buying top class Indian apparel and accessories.
 

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