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Dream Wedding For You

Thursday, April 25, 2019

Sanna Vohra, is the Founder and CEO of The Wedding Brigade, an online portal where users can discover the best wedding content, buy curated wedding fashion, and book verified vendors and services. The Wedding Brigade was recognized as one of the Top 50 Ventures in India by the Smart CEO-Startup50 2017 Awards, in the consumer brand category. Sanna has aslso been included to the 2018 Forbes Asia 30 Under 30 list.  Prior to The Wedding Brigade, Sanna worked in investment banking at Morgan Stanley in New York, and at the advertising agency Saatchi and Saatchi X. She discovered her passion for building businesses at Brown University, when she co-founded the largest student-run business at the time, and graduated Phi Beta Kappa and Magna cum Laude. In conversation with Dominic Rebello, Sanna says, “We want to be able to help every bride in India through the entire wedding planning process from the moment she gets engaged to when she is back from her honeymoon.”

What is the idea behind The Wedding Brigade?
The idea behind ‘The Wedding Brigade’ is to create India’s most-trusted wedding brand through curated and easy to access wedding content, products and services. Brides and guests can find inspiration, order clothing and jewellery through our e-commerce portal, and book venues and services through our services platform. We have recently moved towards vertically integrating key sectors in our business by creating and operating high-quality wedding banquet spaces ourselves. Earlier, the bride / groom and their families would do all the research, coordination, and heavy lifting themselves – by working with The Wedding Brigade they are able to save a lot of time and energy which they can focus on the more fun parts of planning, and save a lot of money too as we have negotiated much better pricing with all of our partners.

How are you different from others or your USP?
Several factors set us apart from the competition, one major difference is that we are the only company in the space that is actually addressing the biggest problem Indians face when planning a wedding which is that they have 100 things to do, in a limited time, with a limited budget. The Wedding Brigade is the only Indian wedding portal with a strong content platform, e-commerce arm, and robust services and venue business that can address all of a bride’s needs and requirements.  Our competitors tend to focus on just one vertical, which is not as helpful to the bride and her family.

Any expansion plans?
Our goal this year is to launch and expand our banqueting business in Mumbai, and scale our existing e-commerce and services booking business too.

Your vision for the company?
We believe that every Indian deserves to have a beautiful, hassle-free wedding and that is why we started this company to create India’s most-trusted wedding brand through curated and easy to access content, products and services.

We are now a team of 45 people based across five cities in India. The Indian wedding industry is pegged between USD $40 - $50 billion per year, and though there are a few small players in the market there is no large incumbent, primarily because the wedding space is so fragmented and disorganized. We feel we have a unique opportunity to win this space due to our holistic offering, engaging our users first through high quality content and then converting them into customers on our e-commerce, services booking, or banqueting business.

Where do you see yourself five years down the road?
In five years’ time, we want to be able to help every bride in India through the entire wedding planning process from the moment she gets engaged to when she is back from her honeymoon.

Brides from all cultures, religions and economic backgrounds in India should be able to find all the inspiration they need for their wedding on our blog and social media, and use our free planning tools / app to plan their weddings and invite their guests. They should be able be buy everything they need through our online and offline stores, and books all their services / venues through our concierge, and hopefully have their weddings at one of our managed banquets as well.

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