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Ashok Leyland introduces the Digital Market Place

Friday, August 11, 2017
By A Business Reporter

“Ashok Leyland has always been at the forefront of innovation and technology. Following our belief of ‘Aapki Jeet, Hamari Jeet’, we have consistently strived to bring many industry-firsts which have disrupted the norm and helped us earn our customers’ trust and respect. To support this rapidly growing network of customers, we have consciously invested in creating a digital market place to support them. These digital solutions are an integral part of our growth plan and has the potential to overhaul our commercial vehicle ecosystem,” said  Vinod K. Dasari, MD, Ashok Leyland while introducing the company's digital market place.

The Digital Market Place consists of iALERT is a state-of-the-art telematics technology that lets customers track and trace their vehicles in real time. The second initiative is Service Mandi, which connects the customers with the Ashok Leyland trained and qualified mechanics wherever their vehicle is. They can get live status updates of their vehicle repair directly on their mobile. The third is e-DIAGNOSTICS is first-of-its-kind Bluetooth diagnostic device that can easily pinpoint the error code for customers’ vehicle by connecting the phone with their vehicle via Bluetooth. A handy troubleshooting list pops up to help the mechanic or the driver resolve the error in a simple step by step visual process, while the fourth is LeyKart which offers round the clock availability of genuine spare parts. Customers can easily search for the specific part they require by entering their vehicle registration number or selecting the relevant part from the parts list. They can add their choice to the Kart and pay digitally.

These initiatives will be a growth driver for us and will take us closer to our goal of achieving one-third of our revenues from the aftermarket business. We estimate that these initiatives have the potential of generating INR 1000 Cr in the next 3 years,” he said.

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