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Inspirational Eclectic Designs

Monday, March 11, 2019

Parushni Aggarwal, Founder & Creative Director, Studio Creo

Parushni Aggarwal is an interior designer by profession. She is the founder and creative director at Studio Creo. Knowing early on that she had a real affinity for interiors, she pursued her design know-how at Parsons School of Design, New York and earned an Associate Degree in Interior Design. Post that she gained valuable experience at Perkins Eastman Architects, New York. Besides she holds a Bachelors Degree in Economics Honors from the Delhi University. Parushni’s passion for good, accessible design prompted her to start Studio Creo  

In conversation with Dominic Rebello, Parushni says, “Making good design accessible to everyone, wherever they live, is a fundamental belief that I imbibe in my work at Creo.”

What is the Idea behind Studio?
 Studio Creo was founded in 2010. It offers a unique and personal blend of furniture, lighting, flooring and home accessories from some of the most iconic Italian brands. There is a great collection of brands recognized the world over such as Boffi, Calligaris, Tagina, Fantoni, Ditre Italia, MAB, Door Arreda, Benetti MOSS, Salvatori, De Padova and Midj.

How are you different from others?
Creo offers an impressive mix of selectively curated brands from Italy, which are front runners in their respective domains. In addition to the splendid collections from these brands, Creo ensures the services for all these brands in India.

Any expansion plans?
Creo wants to expand and open more studios all across the country. We are also actively working on our product line and a brand new kitchen collection is slated to be out soon. Apart from this we are also planning to introduce more designs which will be personally designed by me. .

Your vision for the company?
Our vision is to make design – good design – accessible to as many people, no matter where they live. Design is a very powerful instrument. It affects the way we live, the way we work, it impacts our behavior, it makes us happy, it makes us sad.
 
Where do you see yourself five years down the road?

Creo wants to expand and open more studios all across the country. We are also actively working on our product line and a brand new kitchen collection is slated to be out soon.

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