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Hyundai unveils 5th Gen Verna; launch later this month

Monday, August 07, 2017
By A Business Reporter

Hyundai Motor India has unveiled the all new version of its mid-sized sedan, Verna which is slated to be launched later this month. The fifth generation Verna is based on a newly developed K2 platform and has been developed with an investment of Rs 1,040 crore.

The company has also commenced the pre-bookings of the upcoming model which it plans to launch on August 22. "We have set a target of 10,000 deliveries before Diwali," Hyundai Motor India (HMIL) Managing Director & CEO YK Koo told reporters.

Exuding confidence of the new offering doing well, he said: "The next gen Verna will create disruption in the sedan segment with its benchmark features and performance."

The Next Gen Verna is a result of our numerous Product Clinics and  Rigorous Product tests on various terrains in India and worldwide. Our R&D Centre in Namyang (S. Korea), Chennai and Hyderabad has put extreme efforts to make this a world-Class sedan for Product Supremacy and utmost customer satisfaction, he added.”

The new Verna comes with 1.6 litre petrol and diesel engines mated with both manual and automatic transmissions.  

The company has so far sold 3.17 lakh units of the sedan in the country since the introduction of the model in 2006. Globally, the company has sold around 88 lakh units of the sedan till date. The new Verna will be pitched mainly against Maruti Suzukis Ciaz and Hondas City sedans which are priced between Rs 7.65-13.43 lakh (ex-showroom Delhi) in the mid-sized sedan segment.

On the overall business, Koo said India has contributed 14.5% to overall volumes of the South Korean manufacturer in the first half of the current fiscal. "In India, we have sold a total of 3,72,982 units in the first half," Koo said.

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