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Digital Gaming: ConqueringTime and Space

Monday, November 05, 2018
By Dominic Rebello

Gaming has come of age in the digital world as both producers and users compete in displaying their skills and dexterity in overcoming odds to emerge winners for claiming their right as kings in a digital universe, where space no longer remains the final frontier.

“When sports became culture, gaming stepped in by promoting various genres such as RPG (Role Playing Game). The ‘Electronic Sports League’ (ESL) – which partnered HyperX while entering India in June 2016 - is one of the biggest gaming events with top prize of Rs 10 lakhs then, and Rs 64 lakhs in 2017 before rising to Rs one crore this year in three season games (summer, fall and winter) in Delhi, Mumbai and Hyderabad,” said Vishal Parekh, Marketing Director, HyperX, Kingston Technology Company.

“In the gaming scenario, the EPIC gaming tournament in the USA features a prize pool of US$ 100 million – more than the combined Wimbledon and FIFA prize pool amount -- for global gamer participants, who travel with their own computers, and even their sleeping bags. Dreamhack – the biggest gaming festival globally – is coming to India (Mumbai) from December 21-23, 2018 and will feature concerts alongside events revolving around gaming.”

“Today, while comparing globally, we are witnessing a gaming revolution in India from gaming cafes with beanbags and serving snacks to tiny ‘neon-lit-hotspots’ and even more smaller spots (having gaming personal computers). There are over 1500 gaming outlets in India comprising 20-30 seats and charging Rs 80 to Rs 120 per hour, but this is becoming an emerging industry just like startups and also with franchises.”

Parekh, while recently launching HyperX’s “Pulsefire Surge Gaming Mouse with RGB Lighting” of its Kingston Technology Company, said “We consulted professional gaming teams and gaming enthusiasts on the form, fit and features in these products’ design process – in our goal to complement the HyperX suite of gaming peripherals including this mouse which delivers pinpoint accuracy with 16,000 DPI resolution – besides over 5 million HyperX headsets being shipped worldwide.Our Cloud Alpha is the first gaming headset to integrate HyperX dual chamber technology in unrivaled sound experience for top eSports pros and casual gamers globally.”

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